Most of us imagine smoke-belching fossil fuel colossi when we consider the causes of global warming and environmental destruction. But the fact is that in the struggle to save the world, every sector – including the internet industry – should do better.
Every mouse click, email you send, and website you visit all contribute to a little carbon imprint.
It takes as much energy to send an email as it does to boil a kettle!
We care about the environment here at JuvenateMedia, and we strive to do our part to make the internet a greener place. The way your website is designed and hosted may have a significant influence on its carbon footprint.
Here's why choosing environmentally friendly site design is critical - and what we can do to assist.
Why do I require an environmentally friendly website?
It's easy to conceive of the internet as a completely green enterprise. After all, there's no drilling, not much paper, and no juggernauts circling the globe at first look. However, with 2.5 billion people online worldwide – and rising – the web's energy and carbon impact is now expected to surpass that of the aviation sector. (For further information, see the infographic at the bottom of this page.)
How? Consider all of the computers, cellphones, servers, and data centres: they all require structures, transportation, electricity, and cooling. Consider that every time you use a search engine, send an email, or view a kitten video, the associated server activity emits between 0.2 and 7 grammes of CO2 (7grams being about the equivalent to boiling a kettle). By 2040, the internet may account for 14% of total world emissions.
Of course, how we all use the internet at home has an impact. If you operate a busy online business, however, it's even more critical to balance the environmental impact by either developing an eco-friendly website or hiring a sustainable web design service.
How can eco-friendly web design benefit both the environment and your company?
The good news is that environmentally friendly web design is also the most efficient and lucrative method to build a website. The less influence your website has on the environment, the more user-friendly it is and the faster it loads.
When our designers focus on user experience (UX), everyone benefits: web pages load quicker, visitors are led to the material they need, Google promotes your site in the rankings, and decreased server activity means less environmental impact. And that's only the beginning; from plug-ins to browser caching, our development team considers smart, energy-saving techniques in every aspect of our web designs.
Furthermore, as SEO specialists, we ensure that your website is easy to locate, eliminating the need for clients to scour Google (meaning less server activity and emissions, but also more visitors and sales).
The IT industry already consumes around 7% of global power.
Greenpeace is the source of this information.
How environmentally friendly is your web hosting?
The location of your website has a significant influence on its carbon footprint. Everything we do at JuvenateMedia is based on our dedication to ecologically responsible web development. UK Fast and Kinsta are two carbon-neutral, sustainable web hosting companies that we insist on utilising. UK Fast was the first hosting company in the United Kingdom to achieve carbon neutrality. Kinsta makes use of Google cloud servers, which are among the most environmentally friendly on the internet.
We've done a slew of other steps, all of which can add up. To do our part, we have a green code of conduct, which includes things like:
Ecotricity, a local supplier, provides us with 100 percent sustainable energy for our workplace.
With improved insulation, we can reduce our heating demands.
To go to work, you can walk, bike, or drive an electric automobile.
Everything must be recycled obsessively.
Donate to environmental organisations like Friends Of The Earth on a regular basis.
Coffee and tea certified by the Rainforest Alliance are recommended.
Our toilet paper is also environmentally friendly! (Whogivesacrap.org).
Apple, Google, Facebook, Box, Rackspace, and Salesforce have all pledged to power their data centres with 100 percent renewable energy, indicating that the message is finally getting through to the online titans. When it comes to choosing eco-friendly web design, you may make the same ethical expectations.
If you are in the market for SEO services near me or web design gloucetser then JuvenateMedia is the place to go
